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Bex Osborn

My specialisms
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Design

The Email of Things: Extending the Traditional Email Call to Action

Here at the ActionRocket studio we've been experimenting with some Internet of Things type gadgets, most recently with our internet connected bus ...

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Marketing

Images off: McDonald's leads the way

We've talked before about making the experience better for users with images turned off , but it's still something that is frequently missed by email ...

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Code

Gmail introduces a new look, social style, Promotions tab

Field_Trial-gmail Screenshot 2014-03-26 07.16.18 Much has been made of Google's previous efforts to split the Gmail inbox into different tabs.

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Marketing

We Recommend: Update Your Campaigns With 'Modern HTML Email'

Whether you are a designer, marketer, just starting out or have been in the email industry for multiple years, the Modern HTML Email guide is for you.

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Marketing

Why you should attend the Email Design Conference #TEDC13

San Fransico, London and Boston will be hosting Litmus' email marketing based conferences this year .

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Marketing

Case study: Add us to Gmail Primary Tab

Update - you might want to be in the Promotions tab after all - here's why .

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Marketing

Mobile email: Click-to-call examples

Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry ...

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Marketing

Mobile Email Design: Fluid, Adaptive & Responsive

Here's the slides from a talk I did last week at the European leg of Silverpop's Amplify conference.