1. Hierarchy Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.
It's Christmas week! Traditionally the time for mince pies, mulled wine and predictions for the next year.
Black Friday is responsible for a surge in promotional marketing emails every year, making it pretty difficult to stand out in the inbox.
If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd ...
Lucky enough to be an email marketer in London on the 29th? Then you may know about the annual ghost table hunt we've organised...
...that I don't need, in the past week. Since Monday. Ok, so I have a bit of an online shopping problem.
We at ActionRocket were lucky enough to attend and speak at both Boston & London this year.
Marketers spend a lot of time thinking up clever, witty, interesting content ideas for campaigns (and spend a lot of money implementing them).
