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Bex Osborn

My specialisms
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Code

How to: Building Responsive HTML Emails

My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the ...

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Marketing

iOS6: Apple updates iPhone mail client with 'VIP Inbox'

In amongst all the new macbooks and iOS 6 features at today's WWDC keynote were a few updates to the native email client, mail.app.

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Marketing

Rethinking Mobile Email Design

The shift to mobile represents a huge challenge to email design.

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Marketing

Retargetting via Email: John Lewis Example

Behavioural retargetting is a technology that's recently been popularised on the web - it's the process of targeting users via banner ad networks ...

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Design

Breaking the rules: Brooks Brothers

Earlier today on Twitter, Chad White over at Retail Email Blog posted this great campaign that breaks the rules, but in doing so stands out from the ...

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Design

Co Branded Email - Giraffe Case Study

Cross-promo campaigns are often a challenge for email marketers to get right - when a campaign is sent to a brand's list talking about a deal or ...

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Design

ASOS: using ASCII in email

This campaign from online fashion retailer ASOS uses old school ASCII text illustrations to add a quirky element to the design.

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Marketing

Design Taxi Example: Changing Mailing Permissions

Examples of permission-updating emails are few and far between.