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Bex Osborn

My specialisms
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Design

Split-Testing Responsive Email Design: You're Doing it Wrong

if you're split testing responsive vs. non, and looking at clicks or opens, you're doing it wrong #emaildesign — Elliot Ross (@iamelliot) July 10, ...

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Design

Harvey Nichols: World Cup Pixel Art

We love email that’s been shown a bit of thought and care over here at ActionRocket HQ, and are especially excited to see the World Cup ideas ...

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Marketing

Highlights from Completely Email Conference 2014

Last week we went to the inaugural Completely Email conference in Central London.

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Code

How we made the #emailweekly newsletter

emailweekly-responsive Last week we sent our first #emailweekly newsletter, which replaces our old feedburner email alert that auto-sent when we'd ...

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Marketing

Are soft opt-ins a good email experience?

When you visit a supermarket in the UK, one of the first things you have to do is give a pound coin deposit before you can get hold of a shopping ...

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Marketing

Realmac: Cleaning up our list

I've not seen many campaigns like this, so thought it'd be a good share.

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Design

Tube Strike Tuesday

There's currently a series of tube strikes in London over the next few weeks, and as ever, some brands have been canny in using it as a subject for ...

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Marketing

What would a Gmail snooze button mean for email marketers?

Rumour has it that Google are experimenting with adding a snooze button to the mobile Gmail app.