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Marketing

Retargetting via Email: John Lewis Example

Behavioural retargetting is a technology that's recently been popularised on the web - it's the process of targeting users via banner ad networks ...

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Marketing

Design Taxi Example: Changing Mailing Permissions

Examples of permission-updating emails are few and far between.

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Marketing

How to: HTML5 Video in Email

Fully functional video in email has always been a bit of a holy grail for email marketers.

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Marketing

5 Tips: Integrating Email Marketing with Social Media

Grouponemails-300x276 Digital marketing is in a constant state of revolution, and at times it can be hard to keep up with the latest developments.

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Marketing

Change of Address Email - Best Practice (IP Warming Campaigns)

Change of address emails are often sent when a company moves to a new email marketing provider, mainly in order to improve deliverability.

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Marketing

How should we Design HTML Emails for Mobile Users?

Mobile email is the hot topic at the moment - it got a lot of discussion at both the EEC and Marketing Sherpa conferences, and hardly a week goes by ...

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Marketing

Hotmail test interactive email messages with 'Active Mail'

Hotmail have announced a new technology in their inbox called Active Views, which brings more 'app-like' technology to email by allowing it's ...

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Marketing

Outlook 2011 'will use Webkit not Word to Render HTML'

Developers at Microsoft last night let slip that the new version of Microsoft Outlook, Outlook 2011, will use the Webkit engine to render HTML emails.