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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Marketing

What would a Gmail snooze button mean for email marketers?

Rumour has it that Google are experimenting with adding a snooze button to the mobile Gmail app.

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Marketing

Images off: McDonald's leads the way

We've talked before about making the experience better for users with images turned off , but it's still something that is frequently missed by email ...

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Marketing

We Recommend: Update Your Campaigns With 'Modern HTML Email'

Whether you are a designer, marketer, just starting out or have been in the email industry for multiple years, the Modern HTML Email guide is for you.

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Marketing

Why you should attend the Email Design Conference #TEDC13

San Fransico, London and Boston will be hosting Litmus' email marketing based conferences this year .

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Marketing

Case study: Add us to Gmail Primary Tab

Update - you might want to be in the Promotions tab after all - here's why .

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Marketing

Mobile email: Click-to-call examples

Mobile sites that offer services would be smart to host a click-to-call link on their homepage for users to easily get in contact and make an enquiry ...

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Marketing

Mobile Email Design: Fluid, Adaptive & Responsive

Here's the slides from a talk I did last week at the European leg of Silverpop's Amplify conference.

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Marketing

Father's Day Emails To The Rescue

If you are like me and struggle every year with what to get your Dad, then one of these emails might inspire you just in time.