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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Marketing

A marketer’s go-to glossary of CRM terms

Have you ever been in a team meeting where the marketing acronyms are flying around, but you’re too afraid to pipe up and ask what they mean? Well, ...

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Marketing

The Brands Going Beyond for Pride Month

It’s fantastic to see brands displaying support during Pride Month, yet true allyship shines through ongoing commitment and tangible contributions, ...

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Marketing

Must-track email metrics for marketers

After weeks of planning and building your email campaign, including ticking off rounds of stakeholder amends, it's finally time to hit send (cue a ...

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Marketing

Why Fred again is the master of multi-channel marketing

You don’t have to be a big Electronic Dance Music (EDM) fan to have noticed one DJ’s name popping up on our screens again and again and again….and ...

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Marketing

4 tips to staying ahead as a marketer in an ever-changing digital ...

So you’ve just about got to grips with the latest updates in Digital Marketing then Adam Mosseri or Google comes along with new developments. Even ...

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Marketing

Top 5 ways to embrace change in an ever-changing digital world

Change in some aspects of life is rarely viewed as positive, BUT change in business should always be embraced. It's either change for the better to ...

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Marketing

5 reasons your brand needs multi-channel CRM

The digital world is changing fast. Platforms we once thought were just a means to get through lockdown, have become a powerhouse of content (we’re ...

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Marketing

Email Trends on World Earth Day

Earth Day was a prime opportunity for marketers to engage and resonate with their email subscribers by igniting a conversation on a topic in which we ...