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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Design

Kate Spade Spotlight: Subject Lines & Animation

Kate Spade subject lines have been calling out to me for a while now, for 1 simple reason...There are a couple of other companies that don't use ...

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Design

4 Key Design Principles for Emails in 2016 & Beyond

1. Hierarchy Email is a communication channel, the number one aim is to get a message across clearly, correctly, and cleverly.

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Design

Email Inspiration: Black Friday 2015

Black Friday is responsible for a surge in promotional marketing emails every year, making it pretty difficult to stand out in the inbox.

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Design

What we've learnt from randomly testing #EmailWeekly

If you receive the #emailweekly regularly, you have been subject to innovative/ridiculous designs, delayed sends, obscure subject lines and the odd ...

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Design

Email Inspiration: Boden Welcome Series

Possibly the most crucial time period for you to impress your subscribers, the welcome series.

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Design

A =PROPER good idea from Bonobos

This email has just taken email creativity to a new level, so much so that members of the team and email community are still in a state of 'Why ...

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Design

Best of Boutique: The email sign-up

This week we investigated how 50 of the best online boutique retailers make the most of their online newsletter sign-up.

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Design

Boo-yah! Halloween Email Inspiration

Thinking of sending out a spooky campaign this October? Seek inspiration below from some of our favourite designs this month.