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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Design

Retaining Customers With Email Only Offers

Nowadays, my email inbox tends to contain irrelevant offers so it's refreshing to receive one now and again that is useful, relevant and easy to ...

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Marketing

Litmus Scope - Sharing Campaigns Just Got Easy

A tool that should be in every email designer's toolbox:

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Marketing

Twitter Announce Email Signup via Promoted Tweets

Twitter have just announced the ability to add an email signup form to a promoted tweet, using the new Lead Generation Twitter Card.

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Marketing

Gmail Quick Actions for Email Marketers

Google have announced a new selection of features that allow email marketers to add interactivity to email campaigns via the Gmail interface.

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Marketing

#emailtip Use Gravatar to set a profile image

This takes two minutes and is totally worth it - register your sending address with Gravatar , add a profile picture, and certain email clients will ...

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Marketing

A note on Responsive Email Design

I've noticed quite a bit of discussion around use of responsive design in email , particularly whether it's worth investing the time and therefore ...

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Code

How to: Building Responsive HTML Emails

My tutorial on designing and coding responsive html emails, so the design and layout adapts automatically on mobile devices and tablets, is in the ...

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Marketing

iOS6: Apple updates iPhone mail client with 'VIP Inbox'

In amongst all the new macbooks and iOS 6 features at today's WWDC keynote were a few updates to the native email client, mail.app.