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Thoughts

Industry insights, marketing trends, and more

Pages and pages of content in the context of CRM. Not only will you find updates on our agency life, you’ll get useful how-to guides and inspiring creative from others hitting inboxes.

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Design

Top Designs for August

This month’s round-up includes good books 📚, good ice lollies 🍭, and good tips for your emails! 📩

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Marketing

How is Your ESP Reporting Opens?

Email marketers often invest significant time and resource into designing and coding large master templates (also sometimes referred to as design ...

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Design

Top Designs for July

We’ve searched our inboxes and rounded up our favourite emails that we have received throughout the month of July. We have Superhost’s, super ...

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Design

What’s Your Type?

With email, much like editorial design, type and font play a big role in how the overall message is received. Which typeface you use controls how the ...

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Marketing

The Top 5 Grammar Rules That can be Broken for Winning Email Copy

To get a direct response from an email it requires direct response copy. And this sometimes means those grammar rules we learnt at school may need to ...

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Design

Email Design Systems: Bringing Order to Chaos

Firstly, let me explain what an email design system, or an EDS as we call it (sorry for the industry jargon), actually means. An EDS is a collection ...

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Marketing

Onboarding Emails – the Welcome Journey that Really Counts

An onboarding email, sent straight after a new customer buys a product or signs up to a service, is often the first communication that is actively ...

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Design

A Designers’ Tips to Overcoming Creative Block

It can be hard to find inspiration sometimes. When a project comes through giving you free creative reign it can feel like the best thing in the ...