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We had an awesome time this week at The Email Design Conference in Boston.
Here's our highlights from the Twitter feed.
New Ideas Good discourse at #TEDC14 .
Next generation of email creators don’t want shortcuts, they want to know how to do new things.
Refreshing.
— TrendlineInteractive (@trendlinei) August 21, 2014 Only use a hack if it's required to keep the integrity of the design intact.
#TEDC14 pic.twitter.com/k6t9BvdQTh — Brian Graves (@briangraves) August 22, 2014 Every email you send needs to be valuable, engaging, necessary and true.
Every email that isn't all 4 erodes subscriber trust.
#TEDC14 — Matt Byrd (@mparkerbyrd) August 20, 2014 Opens just suck as a metric.
We don't look at opens, we look at clicks.
— @John4man #TEDC14 — Carey Mercier (@carey_mercier) August 22, 2014 Forget industry "baselines" ...
Your own audience is unique! Only try to beat yourself.
#tedc14 #TEDCNTACC — Matt Byrd (@mparkerbyrd) August 20, 2014 "Sending mediocre email is no longer acceptable." When was it ever acceptable? #TEDC14 @litmusapp — Penny Tselikis (@penny_tselikis) August 20, 2014 Best thing I've heard all day:
"Use data to inform, not dictate.
It's OK to say no to data if it harms in the long-term" - Vicky Ge #TEDC14 — Starr Pagharion (@starrrwars) August 20, 2014 Email is not a JPG, print ad or one-page website.
#TEDC14 — Matt Byrd (@mparkerbyrd) August 18, 2014 A remarkable email is human.
Words from the wise.
#TEDC14 pic.twitter.com/sxPGfxLjrp — shauna carlson (@sra5446) August 20, 2014 "Perfection is achieved not when there is nothing more to add, but when there is nothing more to take away." Great quote for design #TEDC14 — Starr Pagharion (@starrrwars) August 20, 2014 "Are we doing cool shit just to do cool shit or are we doing it for a purpose?" Us media/tech folks need to ask ourselves this! #TEDC14 — Starr Pagharion (@starrrwars) August 20, 2014 Is your message valuable at this stage, to this group, for this use case? If not, then don't send it.
#TEDC14 @zacharyhanz — Litmus (@litmusapp) August 20, 2014 Engagement dies when you buy lists.
So do the hearts of legitimate email marketers worldwide.
#TEDC14 — Matt Byrd (@mparkerbyrd) August 20, 2014 Does your content pass the "so what?" test? #TEDC14 — Justine Jordan (@meladorri) August 19, 2014 When a person subscribes to your emails, they want more than messages.
They want a relationship with you.
#TEDC14 @KEVINgotbounce — Litmus (@litmusapp) August 20, 2014 You need to build credits in your trust bank through every email you send #TEDC14 — Courtney Fantinato (@CourtFantinato) August 20, 2014 One more @emailrocks :
Unlike all other digital marketing methods, we can guarantee a qualified audience and accurately report on it.
#TEDC14 — Nathan Clough (@pageheaven) August 20, 2014 You can achieve naturally flowing text into a multi-column format using 'column-count:2' with decent support in email.
#mindblown #TEDC14 — Litmus (@litmusapp) August 20, 2014 "Pixel perfect thinking is likely to drive you insane." Sage wisdom from @flcarneiro on the virtues of email creation.
#TEDC14 — Justine Jordan (@meladorri) August 18, 2014 Test different "voices" in your subject lines.
Think of informative, question, action based and teaser messaging.
#TEDC14 — Meg Tiffany (@megtiffany) August 20, 2014 You are not necessarily your company's core audience.
Design with the data you gain about your customers.
#TEDC14 — Meg Tiffany (@megtiffany) August 20, 2014 "Best practices are training wheels." Do what's best for your business/brand, not what someone else says you should do.
Test! #TEDC14 — Justine Jordan (@meladorri) August 18, 2014 One of my top ten things I have heard today "Stop treating email like it’s 1999.
Or even 2012.
‘Cuz it’s not.” #TEDC14 — Shani Nestingen (@shanij) August 18, 2014 Truth OH at #TEDC14 "Google has built a driverless car, I have faith that they'll support CSS in email someday" @flcarneiro @KEVINgotbounce — Justine Jordan (@meladorri) August 18, 2014 The Stats Web fonts are supported in Apple Mail, Outlook 2000/2011, Thunderbird, iOS and some Android versions.
#TEDC14 @Paul_Airy — Litmus (@litmusapp) August 20, 2014 Did you know people use email more than they use Facebook on their smartphones? http://t.co/EjoFcbMFsf #TEDC14 — Tom Gormley (@tgormtx) August 20, 2014 Looks like #TEDC14 has finally settled the GIF/JIF debate.
90% of email designers vote GIF, 10% vote JIF.
Sorry, @KEVINgotbounce .
— Litmus (@litmusapp) August 20, 2014 43% of users view emails with images off.
Alt text matters. #TEDC14 — Anna K.
Amendolare (@aka_des1gn) August 20, 2014 Funtimes I went to #TEDC14 to hear about email marketing and left with an entire wardrobe.
#swag http://t.co/EpESvmwAUp — Steve Salcedo (@stevesalcedo) August 22, 2014 All of the #TEDC14 selfies compiled here.
I'm legit never taking another selfie. My smile muscles hurt.
pic.twitter.com/Z0XVH7TMed — Matt Byrd (@mparkerbyrd) August 21, 2014 "Email is like a public toilet.
It's always there when you need it. We all use it.
No one brags about it." #TEDC14 — Matt Byrd (@mparkerbyrd) August 20, 2014 A BLAST of knowledge and good times while learning how to use the most important medium ever.
#EmailDesign #TEDC14 pic.twitter.com/k6KMktFU25 — Adriano Martino (@martinobranding) August 21, 2014 The desktop wallpaper of @flcarneiro .
Wouldn't have expected anything different.
#TEDC14 pic.twitter.com/Mzl4g5dUXS — Matt Byrd (@mparkerbyrd) August 18, 2014 I've got a great idea for an app...
$6 Billion spent on email software acquisitions this year.
#TEDC14 — Jason Meeker (@jpmeeker) August 20, 2014 The Comedown One of my favorite bits of #TEDC14 was the people;
everyone was passionate about their work, great to chat with, and excited for the future.— Fabio Carneiro (@flcarneiro) August 22, 2014 Rocking my #ILoveEmail shirt from @litmusapp at #TEDC14 and a database manager asked if I love envelopes.
http://t.co/I4DhQ3ateq — Maia Briggs (@MaiaPapaya83) August 22, 2014 The Email Design Conference 2014 ∞ Ted Goas http://t.co/wgC2X8LKeO #emailmarketing #tedc14 — Email Insights (@EmailInsights) August 21, 2014 I was asked what I learned at #TEDC14 , that's like asking someone what they learned from reading an encyclopedia.
— Dan Caro (@dcaro12) August 22, 2014 #TEDC14 attendees, join your fellow email geeks in the Litmus Community:
https://t.co/Ooa11omaZl The conversation doesn't have to stop! ^JR — Litmus (@litmusapp) August 21, 2014 See you next year at #TEDC15!
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