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Nicole Holden

My specialisms
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Marketing

Top Designs for June

We’ve been busy this June rifling through the digital post to pick out our hottest scroll-stoppers. And these five? They didn’t just show up, they ...

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Marketing

Top Designs for May

May’s here – and as well as the sun (please stay) – it's brought some serious inbox energy. From slick interactivity to polished guides, this month’s ...

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Marketing

500 weeks of email magic: a milestone celebration

Can you believe it? Today marks the 500th edition of our beloved Email Weekly! A half-decade of developer experiments, wild code and mind-boggling ...

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Marketing

What’s up with WhatsApp? How marketing has become more personable

In a marketing game dominated by social commerce, WhatsApp has emerged as a vital player in reshaping how businesses engage with consumers. From its ...

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Marketing

5 timeless principles for crafting razor-sharp marketing copy

The digital age has transformed communication and the written word is where most comms are happening…think WhatsApp, Snapchat, Text, and Mobile ...

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Marketing

Is AI the future of Email Marketing?

The popularisation of AI technology - particularly the emergence of ChatGPT has made waves in the email world and sparked significant debate among ...

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Marketing

The Top 5 Grammar Rules That can be Broken for Winning Email Copy

To get a direct response from an email it requires direct response copy. And this sometimes means those grammar rules we learnt at school may need to ...

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Marketing

Onboarding Emails – the Welcome Journey that Really Counts

An onboarding email, sent straight after a new customer buys a product or signs up to a service, is often the first communication that is actively ...

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