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Ash Ledran

My specialisms
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Marketing

Confessions of an unsubscriber: It's not me, it's you

Dear Marketing Team, You might have noticed I’ve unsubscribed, so here’s the truth.

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Marketing

How harnessing 90s energy can level up your email game

Dear Millennials (and some Gen Z),

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Marketing

Dear Mr. K Dilkington: What Brands Can Learn About CRM Etiquette

Over the holidays, while digesting food like one of those big snakes you see that’s swallowed a hippo, I found myself listening to some old episodes ...

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Marketing

Rethink Loyalty in 2025: It’s About Hearts, Not Wallets

These days, a typical shopping experience feels like juggling a wallet full of loyalty cards. Rewards, cashback, early access to gigs, discounts ...

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Marketing

CRM as Poetry: The Art of Connecting with Customers

Much like poetry, CRM is an art form that thrives on rhythm, structure, and form. When done well, it’s far more than a clinical tool or an unwanted ...

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