Three spirits visited us last night with lessons about email past, present, and future...
Email Weekly No. 551On this 19th day of December, 2025
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The last email build was finally signed off, for real this time.
The content had been confirmed and every link had been checked twice, the client had said “Looks great”, and Outlook had behaved enough for us to screenshot proof of life.
The office fell quiet. Too quiet. Which is, of course, when a soft glow appeared...
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The Ghost of Emails PastWrapped in old templates and tangled tables, it drifted in like someone who still uses Arial “because it’s classic”.
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It whispered reminders from inboxes gone by:
how brands tried to speak to everyone at once, and ended up speaking to no one at all.
It handed the email geek a lesson wrapped in nostalgia: relevance is, and always has been, the heart of everything:
Confessions of an Unsubscriber: “It’s not me, it’s you”
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The Ghost of Emails Present
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| A brighter spirit appeared next, responsive, well-spaced, and it revealed how modern audiences crave meaning, not noise; clarity, not clutter.
It gestured proudly to the shift towards purpose-first creative:
The Rise of Cause-First Campaigns
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The Ghost of Emails FutureThe third ghost shimmered with the confidence of a perfectly-rendered gradient that Outlook couldn’t break.
Pulling out a scroll of predictions for 2026, it whispered “the best inbox magic is still to come.”
Step into the future
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And so... The email geek smiled, realising the truth:
Great email isn’t just sent,
it’s crafted, felt, and built with heart.
Here’s to a magical 2026,
we’ll see you in January.
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EmailGeek
Only |
 | until Christmas.
May your inbox behave,
your tests play nice,
and your sends stay merry.
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Be Trusted // Be Connected // Be Inspired // Be Kind
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